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Tag: customer development

From 4 believers to $10k MRR

I previously wrote how we got our first 4 customers without having a product. And I can’t stress enough how important these first customers are. How small a milestone it may seem in your incredible dream of start-up success, these 4 customers are the difference between certain death and the small chance of making your dream come true. However, after the first 4 customers, it’s time for the next hurdle. I spend a lot of time reading and talking to smart people to find out what these hurdles will be. $10k in MRR? 10 unaffiliated customers? International expansion? … It…

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How I got my first customers without having a product

People often ask me what they need to do to get funding. I always give the same answer: sell your product, without having the product. It’s the only way to really prove your idea is worth an investment, and it’s a great way for yourself to find out *if* your idea is worth your investment. I realize it’s not easy. I’ve done it, and at times it was a frustrating experience. On the other hand, it taught me a lot about my target audience, pricing model and product. For free. That’s why I would like to share how I’ve done…

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