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  • Perec and procedural design

    With the “Zwijgen is geen optie” (Silence is not an option) website, I’ve always been aiming for a design that could evolve over time rather than having to redesign every few years. Just like the timelessness of the content we produce and our signature monochrome film editing, the foundation of our design should have a great sense of slowness and continuity. Gerard Leysen took that principle and came up with knots and ropes as reusable, changeable yet very recognisable design elements and I still think it works beautifully. It also made for a beautiful pin for our Patrons to wear:…


  • The price for government subsidies

    Every few months someone asks me why Zwijgen is geen optie (“Silence is not an option”, read more about it here) hasn’t applied for government subsidies. It’s a good question. Because the choice, even though I’m not always so sure it has been the right one, has been a crucial one for this project. My business partner and dear friend Tom and I spent hours and hours checking out all possible government subsidies and came to the conclusion that it just wasn’t for us*. I’ll try to summarise why. Keep in mind: this is by no means an argument for…


  • On ambition

    I’m drinking a beer with a well-known author in a small Antwerp pub. We’re talking about the promotion tour surrounding his book launch. The endless queue of ill-prepared interviewers he has to work through. Then he starts talking about a 20-something woman who works for a small magazine aimed towards the Christian community in our half-a-country Flanders. She’s not ambitious, she proclaims. She knows real journalists look down on the medium she works for. Somewhere along the way she decided to stop caring. She likes the pace and the stability. In front of her is a little notebook. In it,…