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Tag: start-up

From 4 believers to $10k MRR

I previously wrote how we got our first 4 customers without having a product. And I can’t stress enough how important these first customers are. How small a milestone it may seem in your incredible dream of start-up success, these 4 customers are the difference between certain death and the small chance of making your dream come true. However, after the first 4 customers, it’s time for the next hurdle. I spend a lot of time reading and talking to smart people to find out what these hurdles will be. $10k in MRR? 10 unaffiliated customers? International expansion? … It…

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Hoe we bij Darwin de loonkost optimaliseren

Om het voor iedereen makkelijk te maken, wil ik gesprekken over loon binnen Darwin zo transparant mogelijk houden. Als werknemer en werkgever heb je immers hetzelfde doel: ervoor zorgen dat de loonkost die de werkgever betaalt maximale impact heeft op het leven van de werknemer. Om dat proces makkelijker te maken, hebben we bij Darwin de ‘Filantropie score‘ uitgevonden. Het is een eenvoudige berekening, die de verhouding berekent tussen loonkost en loon. Hoe hoger het percentage, hoe meer loon rechtstreeks bij de werknemer terecht komt. Hoe lager het percentage, hoe meer loon naar de staat gaat. Met de hulp van…

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How I got my first customers without having a product

People often ask me what they need to do to get funding. I always give the same answer: sell your product, without having the product. It’s the only way to really prove your idea is worth an investment, and it’s a great way for yourself to find out *if* your idea is worth your investment. I realize it’s not easy. I’ve done it, and at times it was a frustrating experience. On the other hand, it taught me a lot about my target audience, pricing model and product. For free. That’s why I would like to share how I’ve done…

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